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Business and Corporate Communications
Technological University Dublin
CSR reporting; aspirational CSR talk; talk–action tension; discourse; dialectics; paradox process study; organisational sensemaking
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Tensions In Aspirational Csr Communication—A Longitudinal Investigation Of Csr Reporting, Lisa Koep
Tensions In Aspirational Csr Communication—A Longitudinal Investigation Of Csr Reporting, Lisa Koep
Conference papers
A recent emergence of academic discourse within organisation and management scholarship is encouraging organisations to embrace the performative power of aspirational talk within corporate social responsibility (CSR) communication. However, there has been no empirical study to date to investigate the appropriateness of such encouragement. This paper analyses CSR reporting and underlying sensemaking processes to trace how far this academic departure from the dominant discourse of verification and standardisation is reflected and accepted within this practice. The process-focused, longitudinal study is based on a discursive analysis of Nestlé CSR reports, revealing the struggles between forward and backward facing statements, and tracing …