Business Commons^™

Status Von Hybrid Mail, Jacob Johnsen

Jacob Johnsen, MSc

Einführung im Hybrid Mail status und wie Hybrid Mail ist die logische Antwort auf viele der Herausforderungen denen sich Unternehmen stellen müssen.

Advanced Meeting Facilitation Techniques, Carol A. Watson, Wendy Moore

Carol A. Watson

As many librarians learned in last year's AALL presentation on facilitation, a well-facilitated meeting can transform a regular work session into an extraordinarily productive event. Participants learned that a well-crafted agenda, thoughtful ground rules, optimal meeting space, and detailed minutes can all set the stage for a successful meeting. However, meetings can still go awry. A poorly facilitated meeting can make everyone dread meetings even if the meeting has been well-planned. Managing or facilitating behaviors is the final essential ingredient for success. Have you ever been in a meeting that is monopolized by one individual? Or someone offers a suggestion …

The Four F’S Of Facilitation: The Secret To Successful Meetings, Carol A. Watson, Wendy E. Moore

Carol A. Watson

Facilitating is about successfully guiding a group of people through the process of acting on the tasks that need to be addressed by the group. While facilitating a meeting is easier when you are leading it, even if you are just an attendee, you can still use these secrets of facilitation to improve the meetings you attend.

Environmental Impact Of Hybrid Mail, Jacob Johnsen

Jacob Johnsen, MSc

A review of hybrid mail with emphasis on the environmental aspects

Playing Leapfrog, Jacob Johnsen

Jacob Johnsen, MSc

Several developing countries have used the introduction of hybrid mail to leapfrog evolution and are using the service to improve speed, quality, security and postal offering. Jacob Johnsen looks at this extraordinary phenomenon.

Measuring Service Quality In A Corporatised Public Sector Environment, Karen Mcfadyen, Jennifer Harrison, Stephen Kelly, Don Scott

Adjunct Professor Stephen J Kelly

Using a modified SERVQUAL scale, this paper measures perceived service quality in a corporatised public sector environment. Five factors were identified: personalised proficiency, empathic professionalism, reliability, tangibles and access; explaining 61% of overall variance. Further analysis using multiple regression also indicated that 45% of the variability in customer satisfaction and 43% of the variability in overall service quality was explained by the five factors. The research was conducted in response to calls for the application of this measure and following a review of extant literature that indicated the limited number of studies undertaken within the public sector that assessed service …

Strategic Marketing For Economic Development: A Comparative Study, Megan Polak, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

This study surveyed economic development directors from 118 cities from within the continental United States. The research concern was their strategic economic development plan. Electronic surveys asked participants to identify strategic components of their economic development plan; first, by intent of focus and second by rank-order. Designated areas of economic development included: Retail, Commercial, Residential or Industrial. In addition, the survey inquired as to their planned marketing communication channel and expected reach (i.e. footprint). Findings suggested that most cities were seeking to promote "all areas equally" - industrial development surfaced as the area of economic development listed with the highest …

Corporate Name Vs Brand Name: Demystification Of Controversy, B. C. Ghosh, Min Lie Chan, Wee Liang Tan

Wee Liang TAN

The board of directors worry about it, researchers paper it, and ad men talk about it. But few managers really know whether or not image affects the purchase of the company’s products - particularly in the consumer market” [Hardy 1970, pg. 70]. Up till today, there remains a general lack of understanding of the determinants and consequences of corporate associations, though researchers have begun to make inroads [Brown, 1997]. Addressing the above issue, the overall objective of this paper is to determine if there is any congruence between promoting consumer brand name in the FMCG industry and the retailers’ corporate …

The New Wild West Is Green: Carbon Offset Transactions, Markets And Providers, Kathy K. Dhanda, Patrick Murphy

Kathy K Dhanda

No abstract provided.

Emerson College Csr Course - Spring 2011 Guest Speakers, Art Stewart

Art Stewart

No abstract provided.

Workplace Consequences Of Electronic Exhibitionism And Voyeurism, William A. Herbert

William A. Herbert

The popularity of email, blogging and social networking raises important issues for employers, employees and labor unions. This article will explore contemporary workplace issues resulting from the related social phenomena of electronic exhibitionism and voyeurism. It will begin with a discussion of the international social phenomenon of individuals electronically distributing their personal thoughts, opinions, and activities to a potential worldwide audience while at the same time retaining a subjective sense of privacy. The temptation toward such exhibitionism has been substantially enhanced by the advent of Web 2.0. The article then turns to the legal implications of electronic voyeurism including employer …

"Corporate And Social Responsibility: The Changing Context For Marketing Communications Practice", Art Stewart

Art Stewart