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Business and Corporate Communications

City University of New York (CUNY)

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Full-Text Articles in Business

Open Textbook For Art 27, Nate Cooper Mar 2023

Open Textbook For Art 27, Nate Cooper

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Work in Progress - In the Spring of 2023, I will endeavor to work collaboratively with students to develop an open textbook for the Art 26: UX Visual Design course. As this class has only been offered once in the past and in general the UX courses are new at Kingsborough there isn't an obvious single authority on the subject. As a practitioner in the field professionally, I grow concerned that even if a solid text could be found in print that industry changes happen so frequently that the only helpful authority will need to be a dynamic work. Hence, …


Medst 260: Advertising And Marketing, Mara Einstein Jan 2022

Medst 260: Advertising And Marketing, Mara Einstein

Open Educational Resources

Introductory course to Advertising and Marketing.


Com 210: Writing At Work, Cuny School Of Professional Studies Apr 2021

Com 210: Writing At Work, Cuny School Of Professional Studies

Open Educational Resources

An overview of professional workplace writing, including audience assessment, preparation for writing and research, design, editing, and collaborative writing. Models of effective writing and practice in preparing business correspondence, reports, instructions, proposals, presentations, and web content, development of competence in creating documents routinely required of professionals in organizations. Relevant for a wide variety of professions.