Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Business and Corporate Communications

External Link

Selected Works

Articles 1 - 9 of 9

Full-Text Articles in Business

The Effects Of Schema Congruity On Consumer Response To Celebrity Advertising, Tracy Harmon-Kizer Apr 2015

The Effects Of Schema Congruity On Consumer Response To Celebrity Advertising, Tracy Harmon-Kizer

Tracy R. Harmon-Kizer Ph.D.

The trend of celebrity-branded products is on the rise, creating a new domain in which to explore the match-up hypothesis. Moving beyond the celebrity as an endorser, but rather, a brand promoting a brand extension, this article examines how perceived congruence between a celebrity's image and the brand image of products they have developed is related to attitudinal and behavioral measures of advertising effectiveness. Employing a 2 × 3 full factorial design, congruence between the celebrity's image and the brand's image was varied (less vs. more congruent), along with the use of the celebrity's image (present, absent, non-celebrity models) to …

Go to article

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene Dickey, William Lewis, John Vanbeveren Jan 2015

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene Dickey, William Lewis, John Vanbeveren

Irene J. Dickey

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

Go to article

Mix It Up! The Art Of Remixing Content., Conny Liegl Oct 2014

Mix It Up! The Art Of Remixing Content., Conny Liegl

Conny Liegl

You are wearing multiple hats. You have little time. You have a tiny budget. Revise your workflow, and practice the art of remixing: it will save your valuable time, money and allow you to focus on the really important tasks. To cultivate a remix mindset means realizing it is okay not to start from scratch every time. Making use of existing resources and materials, and producing a new product by combining or editing them is a creative way to save resources. We will explore areas of improvement, and boost your daily productivity by identifying duplicated efforts in your organization. Implementing …

Go to article

“Are Corporations People?: The Corporate Form And The Body Of Christ,”, William Cavanaugh Dec 2013

“Are Corporations People?: The Corporate Form And The Body Of Christ,”, William Cavanaugh

William T. Cavanaugh

No abstract provided.

Go to article

Leadership And Innovation Program, Connie Reimers-Hild Nov 2012

Leadership And Innovation Program, Connie Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

No abstract provided.

Go to article

Introduction; Becoming A Literary Trust Agent, Lisa Russell Apr 2012

Introduction; Becoming A Literary Trust Agent, Lisa Russell

Lisa M Russell

Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: • meet and engage potential audiences through interactive location-based marketing • boost employee productivity by injecting corporate intranets with social media in order to streamline communication • help transform society by creating and participating in niche …

Go to article

Privacy Concern In Google Voice Call Recording, Michael Katz, James Tuthill Nov 2009

Privacy Concern In Google Voice Call Recording, Michael Katz, James Tuthill

Michael Katz

The Federal Communications Commission, taking note of AT&T's complaint, has written to Google with questions about its call blocking. But the implications for our privacy of software-managed call services like Google Voice are a much greater threat to consumers, and that's where the FCC should direct its energy - immediately.

Go to article

Go Green: Making The Case For Eco-Friendly Printing At Your Organization, Roger Munger Sep 2007

Go Green: Making The Case For Eco-Friendly Printing At Your Organization, Roger Munger

Roger Munger

Relying on 100-percent virgin paper and petroleum-based inks, traditional printing strategies leave a large and damaging ecological footprint on our planet. Green minded consumers concerned about our environment are pressuring businesses to adopt green printing practices and rewarding those who do so with their dollars. The development of new eco-friendly inks, paper, and print processes have made it easier for professional communicators to take their companies in a green direction and print eco-friendly documents. This paper discusses strategies for being an advocate for environmentally responsible printing practices and describes some of the eco-friendly and price-competitive print options now available.

Go to article

Technical Communicators Beware: The Next Generation Of High-Tech Recruiting Methods, Roger Munger Nov 2002

Technical Communicators Beware: The Next Generation Of High-Tech Recruiting Methods, Roger Munger

Roger Munger

This article presents an overview of how the internet has changed the way employers advertise vacancies and the way technical communicators search and apply for these openings. First, I explore the evolution of how employers have used the internet as a tool for identifying the best candidate for the job. Next, I review seven specific online recruiting strategies used by employers today. Finally, I describe major mistakes made by online job seekers and offer advice on how best to avoid or minimize these blunders. Included is a list of useful job search resources for technical communicators.

Go to article