Business Commons^™

New Belgium Brewing Company And B Corporation Certification, Kent Walker Dr., Taylor Laporte

Odette School of Business Publications

This case discusses the American craft-brewing company New Belgium Brewing (NBB), where the director of sustainability, Katie Wallace, must decide whether to invest significant company resources into becoming a B Corp certified company. More specifically, she must present her recommendation to the board of directors and to employees who are also shareholders. B Corporation is part of a non-profit organization encouraging sustainable business similar to LEED certification for construction or Fair Trade certification for coffee and chocolate. The idea behind B Corp certification is to use the power of business to solve social and environmental problems.

New Belgium Brewing has …

Sustainability Fellowships: The Potential For Collective Stakeholder Influence, Kent Walker Dr., Andre Laplume

Odette School of Business Publications

Purpose –Given the current ecological state of the planet organizations now need to develop their sustainability to a significantly greater extent and at a faster pace. This paper proposes stakeholder collectives as a means for rapid and comprehensive sustainability, while also examining the moderating influence of firm size and change potential.

Design/methodology/approach – A theoretical analysis leads to the development of multiple propositions. The work concentrates on one research question: How can we bring about rapid and comprehensive organizational sustainability?

Findings – Arguments for the inability of individual stakeholders to drive the level of sustainability now required are presented. Propositions …