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Full-Text Articles in Business

When Scrolling Turns Into Shopping: How Influencers Advertise To Consumers On Tiktok, Amanda E. Graves May 2023

When Scrolling Turns Into Shopping: How Influencers Advertise To Consumers On Tiktok, Amanda E. Graves

Pell Scholars and Senior Theses

Every marketer wants to reach a larger audience and TikTok has become one of the most popular places for advertisers to sell products. Past research shows that social media can be an effective form of advertising because of influencers who seem more genuine in their reviews. My research expands on this to further develop how TikTok specifically helps these influencers reach their target audience and persuade their purchasing decisions to increase sales. Through careful analysis it was revealed that quick links and short-form advertising are allowing the app to experience a high volume of consumer sales. Understanding TikTok’s success can …


Female Lawyers Don’T Need Pity; They Need A Paycheck, Meagan S. Bilodeau Jan 2023

Female Lawyers Don’T Need Pity; They Need A Paycheck, Meagan S. Bilodeau

Pell Scholars and Senior Theses

Whether it's pity or patronization female lawyers have often been criticized. They're visualized on the lower level of the patriarchal hierarchy system in the Hollywood courtroom. However, women that hold emotional intelligence don't need pity. Emotional intelligence encompasses how to set boundaries, stay motivated, hold healthy relationships inside and outside the courtroom, as well as maintain self-regulation. Through analysis of the biographical films Erin Brockovich, On the Basis of Sex, and The Mauritanian this study explores how extensively psychological resilience subfactors are depicted, proving whether or not female lawyers are emotionally prepared to succeed in their noteworthy cases.


The Negative Impacts Of Border Patrol On The Mental Health Of Migrants, Breyana M. Newton Jan 2023

The Negative Impacts Of Border Patrol On The Mental Health Of Migrants, Breyana M. Newton

Pell Scholars and Senior Theses

The research in this paper is a deep dive into the actions of Border Patrol on migrants and refugees and their effects on the individual. This includes impacts on mental health, child development, resettlement prevention, and racism and discrimination within border patrol itself. To understand all of this and how wide reaching all of this goes there needs to be a reflection on the history and policies of Border Patrol and the Government behind it.
The problem with patrolling our borders is that there are consequences on the U.S. as a nation and unintended consequences on those individuals migrating into …


Exposing Endo: Labor Abuse And Exploitation On Contractual Workers In The Philippines, Olivia M. Fisher Jan 2023

Exposing Endo: Labor Abuse And Exploitation On Contractual Workers In The Philippines, Olivia M. Fisher

Pell Scholars and Senior Theses

Article 281 states that workers must be put on a probationary period for 6 months of employment before receiving benefits. ENDO-contracting is the situation where corporations hire workers on 5 to 6-month contracts to avoid paying their workers benefits. This research will be conducted using qualitative data from past research publications, court cases, and interviewing anti-ENDO advocates. The historical summary will explain the origins of this law and how it has progressed into common labor practice. ENDO- contracting disproportionately affects the low-wage workforce and deprives them of regular employee benefits. The lack of these benefits has created poor working conditions …