Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Is The Red Dragon Green? An Examination Of The Antecedents And Consequences Of Environmental Proactivity In China, Kent Walker Dr., Na Ni Dr., Weidong Huo
Is The Red Dragon Green? An Examination Of The Antecedents And Consequences Of Environmental Proactivity In China, Kent Walker Dr., Na Ni Dr., Weidong Huo
Odette School of Business Publications
China is the world’s second largest economy and the largest emitter of carbon dioxide, yet we know little about environmental proactivity in the most populated country in the world. We address this gap through a survey of 161 Chinese companies with two respondents per firm (N = 322) where we seek to identify the antecedents and consequences of environmental proactivity. We identify two categorizations of environmental proactivity: Environmental operational improvements and environmental reporting. We find that ecological motivations and regulatory stakeholder pressure are positively related to both types of environmental proactivity, and external stakeholder pressure is negatively related to environmental …
Outerwall And Beyond, Joe Lawless
Outerwall And Beyond, Joe Lawless
MICCSR Case Studies
In 2013, Outerwall (parent company of Coinstar and RedBox) acquired ecoATM, an automated e-waste recycling station. As a disruptive technology in the e-recycling business, ecoATM has demonstrated significant potential for triple-bottom-line success. Outerwall has struggled with negative press related to law-enforcement belief that these kiosks are “a motivator for the criminal element.” This CSR mini-case provides students an opportunity to work creatively to solve a public relations and perception problem in order to fully realize a company’s full potential for positive social, environmental and economic impact.