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Intelligent Automation Implementation And Corporate Sustainability Performance: The Enabling Role Of Corporate Social Responsibility Strategy, Morteza Ghobakhloo, Shahla Asadi, Mohammad Iranmanesh, Behzad Foroughi, Muhammad F. Mubarak, Elaheh Yadegaridehkordi
Intelligent Automation Implementation And Corporate Sustainability Performance: The Enabling Role Of Corporate Social Responsibility Strategy, Morteza Ghobakhloo, Shahla Asadi, Mohammad Iranmanesh, Behzad Foroughi, Muhammad F. Mubarak, Elaheh Yadegaridehkordi
Research outputs 2022 to 2026
Although Intelligent Automation (IA) represents the future of business automation, the organizational implementation and sustainability performance of this emerging technological innovation is vastly understudied. Understanding the implications of IA for sustainability is critical since leveraging these technologies shapes operations and policies that can promote sustainable digitalization and automation practices. We study how firms' technological, organizational, environmental, and human resource contexts impact IA implementation. The study further explains how IA may associate with the firm's triple bottom line while accounting for the moderating role of corporate social responsibility strategy. The study surveyed 207 multinational firms in 2022 and used partial least …