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A Critical Discourse Analysis To Explain The Failure Of Bop Strategies, Nancy E. Landrum
A Critical Discourse Analysis To Explain The Failure Of Bop Strategies, Nancy E. Landrum
School of Environmental Sustainability: Faculty Publications and Other Works
Purpose – This paper aims to highlight differences between business and non-business literature regarding base of the pyramid (BoP) and subsistence contexts and reveal discourse’s powerful role in influencing goals, solutions and outcomes.
Design/methodology/approach – This paper uses critical discourse analysis to review a convenience sample of business versus non-business literature on the BoP and subsistence contexts.
Findings – Discourse used in business literature on the BoP is oriented toward hegemonic Western capitalist approaches that result in the depletion of resources, resource inequalities, poverty and increased consumption, dependence and environmental degradation and, therefore, cannot alleviate poverty.
Research limitations/implications – There …