Business Commons^™

Usage Of Public Corporate Communications Of Social Responsibility Within Brazil, Russia, India And China (Bric), Ilan Alon, Christopher Lattemann, Marc Fetscherin, Shaomin Li, Anna-Maria Schneider

Faculty Publications

Purpose: The purpose of the paper is to analyze the status of Corporate Social Responsibility (CSR) communications in BRIC nations (Brazil, Russia, India, and China). The four countries are among the biggest emerging markets, forecasted to have increasing influence in economic and political spheres. How these countries manage their corporate communication in regards to CSR is, thus, the focus of our investigation. Design/methodology/approach: This paper compares the extent and content of corporate communication with respect to CSR from a sample of over 100 companies from the BRIC nations by investigating the nature of CSR motives, processes, and stakeholder. Findings: The …