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New Belgium Brewing Company And B Corporation Certification, Kent Walker Dr., Taylor Laporte

Odette School of Business Publications

This case discusses the American craft-brewing company New Belgium Brewing (NBB), where the director of sustainability, Katie Wallace, must decide whether to invest significant company resources into becoming a B Corp certified company. More specifically, she must present her recommendation to the board of directors and to employees who are also shareholders. B Corporation is part of a non-profit organization encouraging sustainable business similar to LEED certification for construction or Fair Trade certification for coffee and chocolate. The idea behind B Corp certification is to use the power of business to solve social and environmental problems.

New Belgium Brewing has …