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Full-Text Articles in Business
Outerwall And Beyond, Joe Lawless
Outerwall And Beyond, Joe Lawless
MICCSR Case Studies
In 2013, Outerwall (parent company of Coinstar and RedBox) acquired ecoATM, an automated e-waste recycling station. As a disruptive technology in the e-recycling business, ecoATM has demonstrated significant potential for triple-bottom-line success. Outerwall has struggled with negative press related to law-enforcement belief that these kiosks are “a motivator for the criminal element.” This CSR mini-case provides students an opportunity to work creatively to solve a public relations and perception problem in order to fully realize a company’s full potential for positive social, environmental and economic impact.
Victoria's Little Secret, Joe Lawless
Victoria's Little Secret, Joe Lawless
MICCSR Case Studies
This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.