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Full-Text Articles in Business
Big Data Vs. Big Brother: The Fine Line Of Personalization And Privacy, Wanda Inthavong, John A. Schibrowsky
Big Data Vs. Big Brother: The Fine Line Of Personalization And Privacy, Wanda Inthavong, John A. Schibrowsky
McNair Poster Presentations
Purpose – To review privacy issues surrounding Big Data and creating recommendations to aid in resolving these issues.
Approach - Reviews current literature regarding Big Data and its implication on privacy.
Findings – Regulation changes/additions not as beneficial as some researchers believe. Creating & streamlining one universal regulation to better protects consumer privacy information may gain back consumer confidence.