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Full-Text Articles in Business
Independent Study: Understanding The Pharmaceutical Industry, Julie Nelsen, J. Nelsen, Erika Wallace
Independent Study: Understanding The Pharmaceutical Industry, Julie Nelsen, J. Nelsen, Erika Wallace
Business Administration Faculty Scholarship
An undergraduate Healthcare Sales student wanted to understand the pharmaceutical (pharma) industry better to determine if the industry was a good fit. She approached her professor to gain support for an independent study to understand better the history and challenges of selling in the pharma industry. Once completed, the pair recognized this information's value and collaborated in editing the document to share these findings to provide this entry-level salesperson's guide to understanding the pharma industry. Six semi-structured interviews of pharma professionals showed three primary areas of knowledge and ethics required of the entry-level pharma industry salesperson. These suggestions are for …
Sustainability In Business: Developing An Undergraduate Business Course, Julie Nelsen, Mary Henderson, Sarah Rand
Sustainability In Business: Developing An Undergraduate Business Course, Julie Nelsen, Mary Henderson, Sarah Rand
Business Administration Faculty Scholarship
The purpose of this paper is to discuss the rationale and process of creating a new course focused on business sustainability in the University’s Department of Business Administration. Currently, the University offers just one business sustainability course, delivered once every two years as a January study-abroad course in Chile. While an outstanding experience, a limited number of students can take advantage of the opportunity. After identifying this gap in our business programs, we created a stand-alone course that focuses on business sustainability. This paper addresses the following questions: What is the business case for adding the course? What should the …
Sustainability In Business: Developing An Undergraduate Business Course, Julie Nelsen, Sarah Rand, Mary Henderson
Sustainability In Business: Developing An Undergraduate Business Course, Julie Nelsen, Sarah Rand, Mary Henderson
Business Administration Faculty Scholarship
The purpose of this paper is to discuss the rationale and process of creating a new course focused on business sustainability in the University’s Department of Business Administration. Currently, the University offers just one business sustainability course, delivered once every two years as a January study-abroad course in Chile. While an outstanding experience, a limited number of students can take advantage of the opportunity. After identifying this gap in our business programs, we created a stand-alone course that focuses on business sustainability. This paper addresses the following questions: What is the business case for adding the course? What should the …