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Full-Text Articles in Business
Eco-Illusions: Unveiling Greenwashing Techniques On Corporate Social Media, Madeline B. Davis
Eco-Illusions: Unveiling Greenwashing Techniques On Corporate Social Media, Madeline B. Davis
Pell Scholars and Senior Theses
As the climate crisis continues, businesses are becoming savvier with how they communicate their environmental impact to their audiences. Greenwashing, the act of making unsubstantiated claims about the environmental friendliness of products, is becoming more popular amongst unsustainable corporations. Past research shows that companies are using specific techniques to deceive consumers. By conducting a content analysis of five corporate Instagram accounts from companies with past greenwashing allegations, this research used four main criteria to categorize greenwashed posts: color palette recurrent language, pleasant nature imagery, and vague appeals. Vague appeals were most commonly used online. Understanding how companies are perpetuating greenwashing …
Female Lawyers Don’T Need Pity; They Need A Paycheck, Meagan S. Bilodeau
Female Lawyers Don’T Need Pity; They Need A Paycheck, Meagan S. Bilodeau
Pell Scholars and Senior Theses
Whether it's pity or patronization female lawyers have often been criticized. They're visualized on the lower level of the patriarchal hierarchy system in the Hollywood courtroom. However, women that hold emotional intelligence don't need pity. Emotional intelligence encompasses how to set boundaries, stay motivated, hold healthy relationships inside and outside the courtroom, as well as maintain self-regulation. Through analysis of the biographical films Erin Brockovich, On the Basis of Sex, and The Mauritanian this study explores how extensively psychological resilience subfactors are depicted, proving whether or not female lawyers are emotionally prepared to succeed in their noteworthy cases.