Business Commons^™

Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross

Marketing Undergraduate Honors Theses

Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …

Harvesting Growth -- An Internship Thesis, Emma Conover

Marketing Undergraduate Honors Theses

During the Summer of 2021, I had the privilege to Intern with Harvest Group in Rogers, Arkansas. During this 12-week internship, I was placed in the Client Services division and was a part of a consumables team that served several clients. I gained invaluable experience from this internship and developed both personally and professionally.

Determining The Best Practices Of Social Media For A Small Business: A Case Study On The Salt Cave Of Perrysburg, Michelle Timms

Honors Projects

This study is about finding the best social media practices for a small business. I used The Salt Cave of Perrysburg, which is located in Perrysburg, Ohio, as my testing subject for the implementation of the social media practices that were found through primary research, such as surveys and waiver forms, and secondary research, such as previous research papers, textbooks, and previous surveys. Through primary and secondary research, this paper will describe how to research and then implement the best practices for a small business. With the research I have found, I then implemented those findings to The Salt Cave …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Condiciones Para La Internacionalización Del Aceite De Cbd Cannabidiol, Helen Estephany Pineda Ramírez, Andrés Camilo Rojas Baquero, Nicolás Andrés Soto Perdomo

Finanzas y Comercio Internacional

La presente investigación se basa en explicar los beneficios que tiene el aceite de CBD y cómo a partir de esto el mercado internacional de productos a base de cannabis con propiedades medicinales, se ha incrementado considerablemente al pasar los años, esto a raíz de la legalización de los gobiernos, que a partir de los resultados de investigación científica han demostrado su efectividad en cuanto a controlar y disminuir síntomas asociados a diferentes enfermedades. Se busca que este tipo de producto que es innovador en el sector natural, sea reconocido por la población en el mercado objetivo de acuerdo a …

Plan De Exportaciones De Flores Para La Empresa Comercio Flores Serrano S.A.S, Nicolás Eduardo Sánchez Martín, Daniel Felipe Serrano Vergara, Jaime Andrés Yepes Amaya

Finanzas y Comercio Internacional

La presente monografía desarrolla un plan de exportación para la empresa “Comercio Flores Serrano SAS”, la cual se dedica a la comercialización de varios tipos de flores, específicamente el clavel, la empresa exporta indirectamente y ha notado que su producto tiene aceptación en el mercado internacional, por ende, quiere comenzar con su proceso de internacionalización. Para lograr efectivamente con el objetivo fue de vital importancia realizar un diagnóstico a la empresa, indicando las fortalezas y debilidades que la empresa posea en diferentes aspectos, con el fin de dar un indicador de qué tan preparada se encuentra la empresa para exportar. …

Análisis De La Gestión De Dos Productores De Panela En La Palma Cundinamarca Que No Hacen Uso De Sistemas De Información De Marketing, Laura Alejandra Gonzalez Melo

Administración de Empresas

Después de realizar esta investigación, se puede concluir que el sector agropecuario en Colombia tiene mucho potencial y este aún necesita ser explotado. Tenemos una amplia capacidad de productores del sector agropecuario del país, que no están siendo aprovechados de la manera en que se podría hacer. El sistema de información de marketing nos brinda la oportunidad de conocer y controlar con sus tres principales enfoques a nuestros clientes y sus preferencias, a nuestros competidores y los avances en el mercado, así como, a las situaciones de marketing que un sector está enfrentando. Esta herramienta nos permite abarcar de una …

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

An Analysis Of Millennial Attitudes Towards Car Servicing, Colwell S. Shupe, Jill M. Synek, Erin M. Chips, Eric A. Van Meter

Williams Honors College, Honors Research Projects

When our team originally began our project, we initially held the assumption that millennials do not care about car ownership or driving. As our secondary research progressed, we found that millennials do indeed care about automobiles, but limited research existed as to any underlying issues regarding car maintenance and service. We addressed this issue in our primary research and found that millennials experience anxiety as they do not know much about car maintenance. Our recommendations were targeted towards easing both the surface anxiety and addressing the underlying issues as well as helping prepare Goodyear for future trends that may arise.

Cambios Empresariales Y De Consumo En La Industria De Alimentos Y Bebidas A Partir De Una Nueva Norma De Etiquetado En Colombia, Diana Carolina Zamora Muñoz, Andrés Felipe Calvo Lozano

Finanzas y Comercio Internacional

Esta investigación intenta identificar los posibles cambios en el consumo de alimentos procesados y del entorno empresarial con base a una nueva ley de etiquetado nutricional (Proyecto de ley 2019 de 2017) partiendo de antecedentes como el artículo 78 de la Constitución Política de Colombia, ley 170 de 1994, resolución 005109 de 2005, Norma Técnica Colombiana 512 de 2007, ley 1480 de 2011. Entendiendo la etiqueta como un componente del producto en una estrategia de mercadeo y sus teorías como el marketing mix. La relevancia de las etiquetas y la manera en que estas pruebas influir en el comportamiento del …

Marketing De Cafés Especiales: Cooperación En Mercados Cafeteros Entre Indonesia Y Colombia, María Valentina Guevara Gualdron, Carla Daniela Medina Ariza, Jennifer Pérez Parrado

Negocios y Relaciones Internacionales

El marketing de cafés especiales es importante porque permite definir las estrategias dirigidas para la caracterización del café, tomar decisiones con respecto a tácticas de precios, conocer el lugar donde se va a comerciar el café, definir los canales de distribución e incluso la forma de dar a conocer el producto y la marca. Gracias a los cambios en los procesos de producción convencional se ha generado una conciencia de la comunidad mundial, presentándose una oportunidad para Colombia en el sentido de comercializar cafés especiales. En ese sentido, se propone encontrar un mecanismo de cooperación internacional entre Indonesia y Colombia …

Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi

Honors Thesis

Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …