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Full-Text Articles in Business

A Practical Taxonomy Of Methods And Literature For Managing Uncertain Spatial Data In Geographic Information Systems, Madjid Tavana, Weiru Liu, Paul Elmore, Frederick E. Petry, Brian S. Bourgeois Dec 2015

A Practical Taxonomy Of Methods And Literature For Managing Uncertain Spatial Data In Geographic Information Systems, Madjid Tavana, Weiru Liu, Paul Elmore, Frederick E. Petry, Brian S. Bourgeois

Business Systems and Analytics Faculty Work

Perfect information is seldom available to man or machines due to uncertainties inherent in real world problems. Uncertainties in geographic information systems (GIS) stem from either vague/ambiguous or imprecise/inaccurate/incomplete information and it is necessary for GIS to develop tools and techniques to manage these uncertainties. There is a widespread agreement in the GIS community that although GIS has the potential to support a wide range of spatial data analysis problems, this potential is often hindered by the lack of consistency and uniformity. Uncertainties come in many shapes and forms, and processing uncertain spatial data requires a practical taxonomy to aid …


Loss Aversion, Adaptive Beliefs, And Asset Pricing Dynamics, Kamal Samy Selim Prof, Ahmed Eltabee Okasha Dr., Heba M. Ezzat Dr. Sep 2015

Loss Aversion, Adaptive Beliefs, And Asset Pricing Dynamics, Kamal Samy Selim Prof, Ahmed Eltabee Okasha Dr., Heba M. Ezzat Dr.

Business Administration

We study asset pricing dynamics in artificial financial markets model. The financial market is populated with agents following two heterogeneous trading beliefs, the technical and the fundamental prediction rules. Agents switch between trading rules with respect to their past performance. The agents are loss averse over asset price fluctuations. Loss aversion behaviour depends on the past performance of the trading strategies in terms of an evolutionary fitness measure. We propose a novel application of the prospect theory to agent-based modelling, and by simulation, the effect of evolutionary fitness measure on adaptive belief system is investigated. For comparison, we study pricing …


Competitive Advantages And Values Created And Attained Out Of Well-Crafted Customer Value Propositions, Jeffrey Yi-Lin Forrest, Dmitry A. Novikov, Stephen Larson, Fen Wang, Jing Yang Mar 2015

Competitive Advantages And Values Created And Attained Out Of Well-Crafted Customer Value Propositions, Jeffrey Yi-Lin Forrest, Dmitry A. Novikov, Stephen Larson, Fen Wang, Jing Yang

All Faculty Scholarship for the College of Education and Professional Studies

To help facilitate the development of a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this paper establishes a game-theoretic theorem regarding the dynamics of market competition and potential market entry. On top of this result and by employing logical rigor and analytical reasoning, eight generally true facts are developed without suffering from the constraints of data- and anecdote- based approaches, as widely used in the literature. In particular, these established results reveal how a newly adopted CVP is associated with the three essential processes underlying a company’s operation, …


A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony Feb 2015

A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony

Dept. of Marketing & International Business Conference Material

In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …


2015-2016 Morehead State University Audit Report, Morehead State University. Accounting And Financial Services Office. Jan 2015

2015-2016 Morehead State University Audit Report, Morehead State University. Accounting And Financial Services Office.

Morehead State University Audit Reports

2015-2016 Audit Report for Morehead State University.


A Heuristic Text Analytic Approach For Classifying Research Articles, Steven Walczak, Deborah L. Kellogg Jan 2015

A Heuristic Text Analytic Approach For Classifying Research Articles, Steven Walczak, Deborah L. Kellogg

School of Information Faculty Publications

Classification of research articles is fundamental to analyze and understand research literature. Underlying concepts from both text analytics and concept mining form a foundation for the development of a quantitative heuristic methodology, the Scale of Theoretical and Applied Research (STAR), for classifying research. STAR demonstrates how concept mining may be used to classify research with respect to its theoretical and applied emphases. This research reports on evaluating the STAR heuristic classifier using the Business Analytics domain, by classifying 774 Business Analytics articles from 23 journals. The results indicate that STAR effectively evaluates overall article content of journals to be consistent …