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Full-Text Articles in Business
An Examination Of The Relationship Between Cheating In Online Classes And Technostress: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper
An Examination Of The Relationship Between Cheating In Online Classes And Technostress: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper
International Journal for Business Education
This research study investigated the relationship between technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) and faculty perceptions of student cheating in online classes. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems, and other research panels during 2021 (N = 94). Findings from regression analysis indicated that the techno-complexity subconstruct is positively related to a faculty’s perception …
The Effect Of Technostress On The Motivation To Teach Online In Higher Education Before And During The Covid-19 Pandemic: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper
The Effect Of Technostress On The Motivation To Teach Online In Higher Education Before And During The Covid-19 Pandemic: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper
International Journal for Business Education
This study investigated the relationships among technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) on the motivation to teach online using the Motivation to Teach Online – Faculty Version scale. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, and the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems early 2020 (N = 307). The findings indicated that techno-stressed faculty are less motivated to teach online. Techno-insecurity …
Pemanfaatan Strategi Omnichannel Marketing Di Perguruan Tinggi, Peny Meliaty Hutabarat, Melisa Bunga Altamira, Erni Adelina
Pemanfaatan Strategi Omnichannel Marketing Di Perguruan Tinggi, Peny Meliaty Hutabarat, Melisa Bunga Altamira, Erni Adelina
Jurnal Vokasi Indonesia
Technological developments encourage changes in consumer behavior, including corporate interactions. This also affects many educational institutions, especially in higher education levels. The use of multiple channels has been increasing, and it is quite a complex challenge for higher education to provide seamless and optimal journey experiences as needed by their audiences. These developments in technology and consumer behavior drive all higher education institutions to increase their competitive advantages. The omnichannel strategy is an effective way for them to increase the competitive advantage and to reach prospective students through various platforms, with specific and personified messages. In its application, omnichannel marketing …
Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.
Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.
Journal of International Technology and Information Management
The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. The higher education sector demonstrated an increase in paid advertising but soft overall higher education enrollments recently. This research explored the relationship between advertising expenditures in higher education and new enrollments using information systems and business analytics. Results indicate a weak association between advertising expenditures in higher education and the key performance indicator of new student enrollments. A contribution of this study is to the media planning function and users of information systems and analytic techniques for actionable insights.
To Close The Skills Gap, Technology And Higher-Order Thinking Skills Must Go Hand In Hand, Manying Qiu, Yaquan Xu, Emmanuel O. Omojokun
To Close The Skills Gap, Technology And Higher-Order Thinking Skills Must Go Hand In Hand, Manying Qiu, Yaquan Xu, Emmanuel O. Omojokun
Journal of International Technology and Information Management
Technology is rapidly changing the business landscape. Workforce skills gap is widening in the digital business environment. Universities and employers call for developing students’ higher-order thinking skills along with integrating technology into academic curricula. We conducted a survey to assess learning outcomes from two groups of undergraduate students: business majors and information technology (IT) majors. SAP ERP hands-on case studies were used for this comparative experiment. The student survey results showed that the students of both majors believed that learning SAP software can lead to more rewarding jobs and they felt confident about their competitiveness in the job market. Although …