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Application Of The Panzar-Rosse Model: An Analysis Of The Brewery Industry In The U.S., Matthew R. Bonner, Michael Davidsson
Application Of The Panzar-Rosse Model: An Analysis Of The Brewery Industry In The U.S., Matthew R. Bonner, Michael Davidsson
Paper Presentations
Waves of mergers and acquisitions has left the brewery industry in the United States considerably concentrated. The top two firms, Anheuser-Busch InBev and MillerCoors control more than 60% of the market share. It has become very important to assess the level of competition within the industry. The Panzar-Rosse model is an assessment of competitive conduct that has been widely used to study the competitiveness of the banking industry. The associated measure of competition, called the H-statistic, is obtained as the sum of elasticities of gross revenue with respect to input prices. For this study, the Panzar-Rosse model will be applied …