Business Commons^™

Innovative Retail: A Framework For The Future Of Brick-And-Mortar Retail In An Omnichannel Market, Mallory S. Strmel

Senior Theses

This thesis was intended to explore the how the role of innovation in customer experience has evolved since the advent of American retail and how it can inform primarily brick-and-mortar retailers on corporate strategy formulation as they prepare for Generation Z to become the primary wielders of purchasing power in the retail landscape. A literature review featuring analysis of two best-in-class retail chains alongside their historical context revealed that many of the innovations in customer experience strategy shaped consumer behavior going forward. To investigate, I conducted a nationwide survey of Generation Z consumers to ascertain their shopping preferences and the …

The Contextual Impact Of Innovation And Operational Spillovers On Firm Performance, Cherry Singhal

Theses and Dissertations

Extant literature across various research disciplines has investigated the influence of a firm’s technological innovation on its performance. However, the findings on this relationship remain inconclusive as it is subject to many strategic and environmental factors. In this dissertation, the relationship between a firm’s technological innovation and performance is evaluated. Additionally, this relationship is examined in the presence of various contextual factors.

In the first study, meta-analysis is utilized to quantitatively aggregate existing empirical research in this domain. Cultural and institutional aspects of the nation in which the firm operates are examined for their potential in explaining variability within the …