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Full-Text Articles in Business
The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
Atlantic Marketing Journal
Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.
On Contemporary Leadership And Branded Organizations, Mark Bloemhard
On Contemporary Leadership And Branded Organizations, Mark Bloemhard
Antioch University Full-Text Dissertations & Theses
This qualitative study examined a leader’s enigmatic decision-making process guiding innovative and complex organizations—organizations that are not able to rely on market research or the precedence of industry emulators for making strategic decisions. Leaders of highly creative organizations regularly make catalytic decisions that have fateful outcomes; their ability to recognize and appropriately adjudicate complex and unpredictable market forces determine the consequences. Such influential choices often require a deep level of intuition with very little research and time to decide. The purpose of this dissertation has been to develop a framework that presents Brand Leadership as a distinct and viable leadership …