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Leadership: The Essential Ingredient To Lean Transformation, Aaron W. Hughey Jun 2015

Leadership: The Essential Ingredient To Lean Transformation, Aaron W. Hughey

Counseling & Student Affairs Faculty Publications

No abstract provided.

The Potentials And Challenges Of Transitioning The U.S.-E.U. Safe Harbor Program From A Hybrid System Of Authority To A Pure Non-State Market Driven (Nsmd) System Of Authority:, Sarah Brennan Mpa Apr 2015

The Potentials And Challenges Of Transitioning The U.S.-E.U. Safe Harbor Program From A Hybrid System Of Authority To A Pure Non-State Market Driven (Nsmd) System Of Authority:, Sarah Brennan Mpa

Sarah Brennan

This unpublished paper that is currently in revision has been presented at the Political Science Association of New York conference held in Plattsburg, NY (see citation below). This paper was written under the mentorship of Dr. Cristina Balboa, associate professor of public administration at Baruch College, while a part of her Capstone Course in Fall 2014. The focus of my paper is to evaluate if a non-state market driven model of accountability would benefit the Safe Harbor Act which currently operates in a state-driven market-based model.

Brennan, S. (April 10, 2015). Potentials and challenges of transitioning the US-EU Safe Harbor Agreement from a hybrid system of authority …

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Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes, Michael T Krush, Ravipreet Sohi, Amit Saini Jan 2015

Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes, Michael T Krush, Ravipreet Sohi, Amit Saini

Department of Marketing: Faculty Publications

The marketing function of firms continues to evolve into many configurations, including the dispersion of marketing capabilities. This study evaluates the effects on the marketing function’s influence when marketing capabilities are dispersed across multiple boundaries. Using a sample of marketing executives, we study the effects of two forms of marketing capabilities dispersion: intra-organizational dispersion and inter-organizational dispersion. We examine the impact of these forms on marketing’s perceived influence within the firm. We also investigate marketing’s influence on customer responsiveness, along with three distal outcomes: marketing strategy implementation success, relationship portfolio effectiveness, and business unit performance. Our findings reveal that marketing’s …