Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Business Administration, Management, and Operations

Selected Works

Marketing strategy

Articles 1 - 3 of 3

Full-Text Articles in Business

Foreign Market Entry Strategies Of Japanese Mncs, Charles R. Taylor, Shaoming Zou, Gregory E. Osland Nov 2015

Foreign Market Entry Strategies Of Japanese Mncs, Charles R. Taylor, Shaoming Zou, Gregory E. Osland

Gregory E. Osland

While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs’ foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors that are the most influential in the foreign market entry decisions of Japanese MNCs. Using bargaining power theory, eight factors are identified in the study. The findings indicate that five of the eight factors (stake of the host country, need for local contribution, riskiness of the host country, resource commitment, and host government restrictions) are significant …


Growth Roadmap Of Redivivus Technologies Pvt Ltd, Dipanjay Jayant Bhalerao Aug 2015

Growth Roadmap Of Redivivus Technologies Pvt Ltd, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

Govinda Mahajan, MD of Redivivus Technologies Pvt Ltd started the automation IT solution organization in 2010.. As an entrepreneur Mr. Govinda wanted the business to expand from its current segment of Printing and Auditing Automation IT solutions more segments like manufacturing processes image processing. The business got major jolts when some key deals were lost to rivals just before the closure of deals. Redivivus Technologies had hired a consultant to analyze the current business model, which was now on the growth stage. The consultant and the MD had to analyze two things i.e. the improvement areas in bagging deals and …


Determinants Of Business Success Of Small And Medium Enterprises, Javed Mahmood Jasra, Muhammad Asif Khan, Ahmed Imran Hunjra, Rana Aziz Ur Rehman, Rauf I. Azam Nov 2011

Determinants Of Business Success Of Small And Medium Enterprises, Javed Mahmood Jasra, Muhammad Asif Khan, Ahmed Imran Hunjra, Rana Aziz Ur Rehman, Rauf I. Azam

Ahmed Imran Hunjra (PhD)

The small and medium enterprises (SMEs) play critical role in the development of the country. The success of SMEs depends on number of factors. This study examines the role of key factors in the success of SMEs in Pakistan. The study also investigates the relationship between SMEs success and its determinants. Target population of the study was SMEs operating in different lines of business from service to manufacturing. Sample size of this study was 520 small and medium lines of businesses. Responses of the subjects were collected through questionnaires. SPSS software is used for analysis. This study concludes that there …