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Full-Text Articles in Business

A Descriptive Study Investigating Accounting Students' Job Selection Preferences, Richard Wesley Apr 2018

A Descriptive Study Investigating Accounting Students' Job Selection Preferences, Richard Wesley

Scholar Week 2016 - present

Many accounting students are selecting accounting audit firms without exhausting a thorough research about the firms or getting an idea of the firms’ expectation. Moreover, accounting firms are hiring students without getting a clear understanding of the students’ job selection preference. As a result, both the students and employers are finding a cultural mismatch. Often employers and students have different perspectives about the nature of the professional skills that are required for a successful accounting career. Once hired, many students soon leave because they become disillusioned with job-related realities. The value of this research adds to the body of research …


Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris Apr 2018

Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris

Scholar Week 2016 - present

Our compiled data and research, concluding with our forecast for the Top Social Media Marketing trends for 2018. Focusing on both macro and microinfluencers.