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Goodyear: Pivot, Expand, Or Downsize, Anastasia Vonortas, Arianna Francisco, Alicen Fimple, Jasem Jwayyed Jan 2021

Goodyear: Pivot, Expand, Or Downsize, Anastasia Vonortas, Arianna Francisco, Alicen Fimple, Jasem Jwayyed

Williams Honors College, Honors Research Projects

In light of everything going on in the world today, Goodyear has started to question the next steps of their company. One of their biggest concerns is that since people are not driving as much, they will not be putting as much wear on their tires, meaning the tires they currently have on their vehicles will last longer and will not have the need to purchase new tires as frequently. Goodyear has asked us to look into what their company should do with all of the factors affecting their company. Should they pivot their focus to a different industry to …