Business Commons^™

Meal Duration: Implications For Restaurant Revenue Management, Dale F. Billings

UNLV Theses, Dissertations, Professional Papers, and Capstones

A comprehensive revenue management strategy addressing space, product, price and time, has been shown to increase profits within the hospitality sector. While the literature shows that the restaurant industry has frequently addressed space, product, and price when looking at financial strategy, the effect of the variable of time on revenue generation has not been adequately studied. Restaurants shy away from the practice of using time as a commodity, particularly regarding meal duration, due to fears of reducing customer satisfaction.

This project explores the use of time as a commodity in restaurant revenue management. In particular, it examines consumers’ feelings about …

A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In this paper, the researcher explored the significant effect of multiple demographics, age, gender, marital status, and culture, on a customer’s perception of hotel room prices. The customer’s perception of hotel room rates was assessed by three variations, perceived value, perceived fairness, and willingness to pay. Descriptive statistics, MANOVA, and ANOVA were applied in this study. The results demonstrated that age, gender, and marital status had a significant impact on a customer’s perceived value; age, gender, and culture significantly influenced a customer’s perception of fairness; yet, none of these demographics had a significant impact on a customer’s willingness to pay. …