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An Empirical Analysis Of The Critical Determinants Affecting Commitment And Performance Of The U. S. Firm In The South African Market: Apartheid Versus Post-Apartheid, Sonja Pollard Mitchell
An Empirical Analysis Of The Critical Determinants Affecting Commitment And Performance Of The U. S. Firm In The South African Market: Apartheid Versus Post-Apartheid, Sonja Pollard Mitchell
Theses and Dissertations in Business Administration
Recognized by the U.S. Chamber of Commerce as one of the world's Big Emerging Markets (BEMs), South Africa has received vast attention from potential foreign investors (IRRC 1994) and has been recognized by scholars as an excellent base for research (Hofmeyr, Templer and Beaty 1994). Unfortunately, little is known about the export behavior of the foreign firm in South Africa (Calof and Viviers 1995) given the country's history of political, social and economic instability.
This dissertation is an effort to increase the understanding of the factors that contribute to the commitment and overall market performance of U.S. firms in South …