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Competitive Market Research And Product Design, Haixiu Wang
Competitive Market Research And Product Design, Haixiu Wang
Theses & Dissertations
To learn the uncertainty of customer preference on the attribute of new product, usually a firm needs to do market research. Developing a product on an attribute which is less preferred by customer may lead to a failure. In addition, a firm used to take efforts to design the product. In recent years, we observed a new business model in which the firm does not take effort to design new product, nor does she do market research by herself. She provides rewards to attract outside designers to design new product. Some designers may take effort and design products based on …
Pricing And Local-Content Decisions Of A Multinational Firm In A Duopoly Market, Nanqin Liu
Pricing And Local-Content Decisions Of A Multinational Firm In A Duopoly Market, Nanqin Liu
Theses & Dissertations
The internationalization of production requires each multinational firm to determine the local content rate for his product that is made and sold in a foreign country. In this thesis, we investigate the local content rate and pricing decisions for a multinational firm who competes with a local firm in a market without and with a local content requirement (LCR). We develop and solve a two-stage decision problem in which the multinational firm determines his optimal local content rate and the two firms then make their pricing decisions. Our analytical results show that the multinational firm sets a lower local content …