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Women Business Owners’ Start-Up Motivations And Network Content, Jalleh Sharafizad, Alan Coetzer
Women Business Owners’ Start-Up Motivations And Network Content, Jalleh Sharafizad, Alan Coetzer
Research outputs 2014 to 2021
Purpose
The purpose of this paper is to examine how women small business owners’ (SBOs) business start-up motivations influence their network content.
Design/methodology/approach
Semi-structured interviews were conducted with 28 women SBOs who were recruited through purposeful sampling methods. Interview data on their start-up motivations were used to categorise them into three types: classic, forced and work-family. The interviews explored the network contents of the three categories of participants.
Findings
There were many similarities between network contents of classic and forced SBOs, as both groups had started their business for financial reasons rather than family reasons. All the participants’ networks contained …