Business Commons^™

The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen

Master's Theses

As the health care industry becomes increasingly more competitive, marketing functions will take en increasingly more importance. At the core of the marketing concept is the pursuit of customer satisfaction, or, for medical services, patient satisfaction. This study reports en the administration of a 33- item patient satisfactien questionnaire to the consumers of services in four outpatient offices of a large, group private psychiatric practice. Data are analyzed descriptively and recommendations are made for improvements of service delivery based on the findings of the survey.

Factors Affecting U.S. Marketers' Decisions On Latin America, James M. Frye

Master's Theses

John Gunther's opening comment in his book titled Inside Latin America was, "The first thing to say about Latin America is that no such thing exists. What does exist are twenty independent and highly individual countries which differ from one another strikingly."

There are many who support this school of thought and it is true that the republics of Latin America vary drastically in size, wealth, culture, race, and population; and are presently involved in different stages of political, economic and social revolution.

However, there are many points of common ground for these groups of countries.