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The Rise Of Glocal Generation Y: How Its Personality And Psychological Contract Is Affected By Global Forces And Local Context, Seyedeh Hoda Vaziri Bozorg
The Rise Of Glocal Generation Y: How Its Personality And Psychological Contract Is Affected By Global Forces And Local Context, Seyedeh Hoda Vaziri Bozorg
Management Theses
When Generation Y started to enter the workforce in the early 2000s, discussions about their characteristics and their impact on organizations began among scholars around the world. A question has been raised whether the generational shift seen around the world shares common characteristics and whether globalization and technology advancement have lead to a Global Generation Y. This thesis criticizes the idea of Global Generation Y, and defines the concept of Glocal Generation Y, which is influenced by global forces but reacts differently based on its local context. However, there are still some common characteristics that can be used by human …