Business Commons^™

Brown-Forman Corporation And The Distilleries Industry, Keely J. Higbie

MBA Student Scholarship

This study showed that Brown-Forman Corporation’s (Brown-Forman) has a winning business strategy. It passes the three major tests, which are the Fit Test, Competitive Advantage Test, and Performance Test. The company’s strategy effectively addresses the company’s situation both internally and externally. The strategy takes advantage of most of the industry’s trends, mitigates the negative impacts of the industry’s driving forces, and ensures that the company meets the industry’s key success factors. It helps the company achieve sustainable competitive advantages by fully utilizing its biggest resources and capabilities.

The strategy has also directly contributed to the company’s financial success and market …

A Research Proposal: How Can The United States Postal Service Respond And Recover From A Decade Of Decline?, Victoria E. Ayers

MBA Student Scholarship

The purpose of this proposal is to identify the various financial struggles the United States Postal Service is currently facing. The interpretation of the related literature reveals some of the issues which the Postal Service is currently facing. Through the analysis of articles addressing the present and past volumes of mail and the recent usage of postal facilities it is evident that there is still a need for the USPS to survive. This proposal examines the current actions taken to save the United States Postal Service from their financial turmoil and also presents the results of past actions. It is …

Whole Foods Market ™ Case Study: Leadership And Employee Retention, Kristin L. Pearson

MBA Student Scholarship

Employee retention can be a challenge for Human Resources in today’s business climate, especially in retail food service occupations due to long and sometimes unpredictable hours, limited benefits, and growth potential to name a few. Despite the obstacles, Whole Foods Market has been able to overcome such limitations allowing employees flourish and as a result have set an industry benchmark for reducing voluntary turnover. This case study research is an examination of Whole Foods Market CEO John Mackey and his modern approach to leadership and its effect on employee retention. The purpose of the research is to examine the association …

The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang

MBA Student Scholarship

In today’s corporate climate, a company’s ethical and social responsible (ESR) involvement raises concern amongst consumers. Companies seek methods to demonstrate their high level of ESR in order to win customers’ loyalty. Prior research has been performed examining different variables with regards to the purchase of ESR products. This study utilizes empirical evidence from a private university in Rhode Island, Johnson & Wales University to investigate the significance of demographic variables such as nationality, gender and educational level with regards to students' ESR buying attitude. Additionally considered and analyzed external factors are product price, advertisement and industry concern. Results indicate …