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Full-Text Articles in Business
Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry
Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry
Honors Program Theses
Many YouTube channels today operate not only as miniature media outlets, but as fully functional media companies operating independently through advertising revenue. The top creators of content on YouTube bring in millions of dollars of revenue each year. This thesis seeks to answer the question of how content creators can harness the power of brand management strategy in order to maximize revenue and grow their audiences over time. I overview current trends among content creators industry-wide, and then focus on a group of channels to analyze their brand management habits on- and off-line. I then examine data from brands’ videos …
The Secondary Interview : Ethical Concerns Regarding Social Media Scanning In The Commercial Hiring Process, Christopher Pollpeter
The Secondary Interview : Ethical Concerns Regarding Social Media Scanning In The Commercial Hiring Process, Christopher Pollpeter
Honors Program Theses
As more and more of our daily lives take place online, it is becoming critical for our society to decide how we deal with ethical issues in an online context. The study of ethics has existed for millennia, but only recently have two people on opposite ends of the globe been able to communicate and collaborate on a project in real time. One of the most prominent places this change has affected the daily lives of Americans is in the world of business.