Business Commons^™

The Effectiveness Of Total Quality Management Principles In The Printing Industry, Paige Cornelison

Graphic Communication

The purpose of this study was to determine the history and implications of the term “Total Quality Management”, to define the core principles of the concept, and to test their prevalence and effectiveness within the printing industry.

The research consisted of an in-depth survey, which was distributed to employees of printing companies across the country. The survey aimed to collect data that was predominately qualitative in nature. It inquired upon the utilization of quality management systems within the participant’s companies, the core objectives and direct effects of these systems, as well as upon the knowledge and usage of Total Quality …

The True Value Of Value-Added Services In Digital Print, Noemi Garcia

Graphic Communication

This study compares the success of five digital printers in California’s central coast based on whether they choose to charge for value-added services. It questions past research that shows digital printers who implement an additional fee for such services are more successful than digital printers who do not always bill the customer for the extra services. It focuses on determining the reasons behind each printer’s strategy through a questionnaire. The study concludes printers not charging are not necessarily losing money because they have found ways to eliminate non-value-adding steps in their value chain. Therefore success must be redefined other than …

New Color Management Technologies, Ashley Gerson

Graphic Communication

The purpose of this study was to inform people about new color management technologies. These people are consumers and creators within any industry; even though this paper focuses on graphic designers in the graphic communication industry. These technologies will allow consumers to break out of the color management shell. Now, there is no need to rely completely on color management specialists.

This study investigated the advantages of one particular device: the ColorMunki. In order to do this, the ColorMunki was given to graphic designers in San Luis Obispo, California. They were asked to use the ColorMunki for a week and …

The Customer-Responsiveness Of Web-To-Print, Robert Coleman Pringle

Graphic Communication

In a transitioning printing environment, where most of a company’s traditional operations are becoming obsolete, it is expected for all printers to look into adopting digital solutions to service customers more efficiently to keep up with their fast-paced demands. One solution that can provide rapid efficiency is Web-to-Print software, which serves as an online ordering platform for customers. Web-to-Print software not only keeps track of online order specifications for customers but also keeps records of all the transactional information including the most popular products purchased by clients, which can be used as a marketing advantage in tracking the most profitable …