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Knowledge Management: Style, Structure, And The Latent Potential Of Documented Knowledge, Sean Mcmahon

Electronic Theses and Dissertations

Despite the volume, growth, and accessibility of documented knowledge – the insights and experiences stored on paper and in electronic form - management research has yet to demonstrate the same usefulness for documented knowledge as that found in knowledge residing in human sources. This dissertation explores two areas of potential for documented knowledge, suggesting the efficacy of a piece of documented knowledge is contingent not only on content, but upon the style and structure associated with that content. Style, how cognitively 'concrete' and affectively 'memorable' documented knowledge is perceived to be, is hypothesized to affect how much attention it draws …