Business Commons^™

Cross-Functional Integration In The Supply Chain: Construct Development And The Impact Of Workplace Behaviors, Daniel A. Pellathy

Doctoral Dissertations

Cross-functional integration (CFI) is central to supply chain theory and practice. However, researchers have yet to settled on a consistent definition or measure of CFI, creating confusion over its conceptual content and making it difficult to validate given operationalizations. In addition, researchers have only recently begun to explore the impact of workplace behaviors on CFI and supply chain performance. The two studies in this dissertation seek to contribute to the supply chain literature in both of these areas. Study 1 develops a comprehensive definition and valid measure of CFI based on a systematic process of construct development. Study 2 employs …

Shopper Marketing And Social Networks: The Path To Integration, Hannah Joy Stolze

Doctoral Dissertations

The purpose of this dissertation is to examine the phenomenon of cross-functional integration of frontline employees supporting complex marketing initiatives. This dissertation contributes to research and managers through the exploration of how integration takes place, how knowledge is integrated across functions through social ties between people, and to begin to inspect its effects on the performance of marketing strategies. Integration captures the state of collaboration and coordination between individuals within and between a firm’s functions. To date, cross-functional integration has been conceptually developed, but not empirically evaluated.

An extensive, multi-disciplinary literature review provides the foundation for understanding integration within the …