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Full-Text Articles in Business
Two Essays On Momentum, Seung-Chan Park
Two Essays On Momentum, Seung-Chan Park
Doctoral Dissertations
One of the most controversial topics in recent investment literature has been stock return momentum. If an investor buys past winners and sells past losers, he will earn positive profits in the intermediate-term horizon (3 to 12 months). While behavioral theories seem to dominate as an explanation for the momentum phenomenon since momentum has been regarded as direct counter evidence for the efficient market hypothesis, Chordia and Shivakumar (2002) find that momentum can be explained by a set of macroeconomic variables. Chordia and Shivakumar argue that momentum is caused by time-varying expected returns that can be predicted by a set …
Designs For Stated Preference Experiments, Jennifer Lynn Golek
Designs For Stated Preference Experiments, Jennifer Lynn Golek
Doctoral Dissertations
We explore the use of different strategies for the construction of optimal choice experiments and their impact on the overall efficiency of the resulting design. We then evaluate how these choice designs meet the desired characteristics of optimal choice designs (orthogonality, level balance, utility balance and minimum level overlap). We further explore the feasibility of using entropy as a secondary measure of design optimality. We find that current algorithms afford little flexibility for using this secondary measure. We further study the impact of misspecification of the assumed parameter values used in creation of optimal choice designs. We find that the …
The Comparative Ordered Influence Of Brand Equity’S Experiential And Functional Antecedents And Dimensions, And Its Consequences On U.S. And Mainland Chinese Consumers, Samuel Allen Broyles
The Comparative Ordered Influence Of Brand Equity’S Experiential And Functional Antecedents And Dimensions, And Its Consequences On U.S. And Mainland Chinese Consumers, Samuel Allen Broyles
Doctoral Dissertations
Drawing from various social science literatures, this dissertation put forth and examined a theoretical model addressing the question of whether brand equity’s functional and experiential elements (antecedents, dimensions, consequences) have differential influence on Americans and Chinese. The significance of this study is reflected in the fact that variousU.S.firms have attempted, often unsuccessfully, to market their brands inChinaand other countries. This effort at internationalization reflects mounting pressure from ever-increasing competition, and thus the need to find new markets for their brands. A number of researchers have suggested this lack of success is the result ofU.S.firms not understanding the cultural differences that …
Supplier Contracts With Profit Sharing, Open-Book Costing And Associated Audit Rights, Hui Chen
Supplier Contracts With Profit Sharing, Open-Book Costing And Associated Audit Rights, Hui Chen
Doctoral Dissertations
Due to the growing trends in outsourcing and supply chain initiatives, inter-organizational control has become an increasingly important issue in today’s business world. Many businesses set up the so-called "partnering" relationship with their key suppliers. The biggest challenge for this relationship is to find the best mechanisms that align the supplier’s incentive with that of the buyer’s and still maximize each individual firm’s payoff. The purpose of this paper is to present a stylized profit-sharing contract, which is a type of contract commonly adopted to mitigate buyer-supplier incentive problems, and contrast several different types of supplier audit associated with it. …
Design, Analysis, And Applications Of Failure Amplification Experiments, Oksoun Yee
Design, Analysis, And Applications Of Failure Amplification Experiments, Oksoun Yee
Doctoral Dissertations
The main focus of this study is related to the Failure Amplification Method (FAMe) proposed by Joseph and Wu (2004). They suggested the use of an “amplification factor” to increase the information from experiments with a binary response variable. In addition to the amplification factor having a known effect, Joseph and Wu recommended that, for convenience of experimentation, this factor be taken as an easy to change, split unit factor. In such cases, the analysis ought to take into account the possibility of both whole unit and split unit error variation. I present such an analysis here, where the Bayesian …
Technology-Based Self-Service: From Customer Productivity Toward Customer Value, İsmet Anıtsal
Technology-Based Self-Service: From Customer Productivity Toward Customer Value, İsmet Anıtsal
Doctoral Dissertations
The purpose of this dissertation is to investigate the
concept of customer productivity in a technology-based
self-service context (e.g., self-checkouts in grocery
stores) to understand how customer productivity and
customer value are related to each other. A preliminary
qualitative study initially explored the meaning of
customer productivity and the labor provided by customers
in self-service shopping and TBSS environments. Based on
these exploratory insights and the extant literature, a
conceptual framework was developed to identify the
relationships between customer inputs into a TBSS option
and customer outputs from that option influenced by
customer perceptions of self-service technology (SST) and
contact …