Business Commons^™

Yes, We Can Brewing Company, Madison Hailey Murphy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label will …

Welcome Home, Chelsea Schulz

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Hearth & Home Renovation and Design, LLC is a real estate investment, renovation and home design company serving the greater Nashville Area market. Hearth & Home acts primarily in the following three industries: real estate, flipping/renovation, and design. Through synergistic actions across all of these industries, Hearth & Home delivers superior customer value to home-buyers. Hearth & Home has identified several strategic competitive advantages which are found through key partnerships, design and brand equity. Key partnerships will lead to mutually beneficial cost efficiencies. Design will create distinction and opportunities to retain customers longer than competitors. Brand equity will be built …

Effects Of Extreme Heat On Aviation, Brandon T. Carpenter

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Weather is a common cause of flight delays and cancellations. However, the vast majority of the time we think about weather and its effect on aviation, winter conditions, such as snow, come to mind. Heat is usually one of the last types of weather we associate with airline challenges. Recently, the Bomb Cyclone has made headlines for the headaches it caused with travel, especially at The John F. Kennedy International Airport. Interestingly, the exact opposite of winter weather conditions can cause just as many challenges. Over this past summer, a number of flights at various airports such as Phoenix Sky …

Sara Liza: A Pant Suit And A Paint Brush, Sara E. Seaman

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

I am a painter who seeks more for my art business and career than that of a “starving artist.” Trading the Pant Suit for a Paint Brush is a business plan that serves as my blueprint and foundation for becoming a well-known artist, owning a personal studio and maintaining significant gallery presence across the country. I am to accomplish this through intentional customer targeting and production mastery.

My target market is not specific to a certain demographic but instead a psychographic – original art enthusiasts and collectors. I am specifically targeting those who appreciate the value of original paintings through …

How Do Sharing Economy Companies Grow? A Comparison Of Internal And External Growth Patterns Of Airbnb And Uber, Piper Davis

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

When the term “sharing economy” is mentioned in the news and in recent academic papers, Airbnb and Uber are mentioned in the same breath. In 2016, these two firms are arguably the most popular and fastest-growing peer-to-peer companies in the world. This study examines the ways in which the two companies have grown since their founding. Growth is examined both externally (in terms of domestic and international market expansion) and internally (hiring for primary and support functions). Specifically, archived job postings are used to analyze how human capital requirements have changed over time, by both location and function. This research …

Who Is To Blame? Attribution Theory In The Automotive Industry, Jonathan Edwards

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Automotive manufacturers have a fiduciary duty to the consumer not only to provide transportation from point A to point B; their duty encompasses much more than that. The manufacturer is expected to design, produce, and market vehicles that protect the driver and passengers from bodily harm in the case of an accident. However, sometimes the manufacturer fails in this duty. When this happens, it is imperative that the manufacturer is clear about where and what went wrong. The manufacturer is expected to find an amicable solution to the problem and implement change where needed. We seek to look at what …

Creating Networks For Success: Social Capital And Recent College Graduates, Matt Orians

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

My thesis project is looking at how recent college graduates can utilize social capital to better adapt to their new business setting. By social capital, I mean the networks and relationships one builds with those around them. Social capital is used to build mutually beneficial relationships,and these connections can be very influential in a young professional’s career, among other things. The foundation of social capital also has an influence on an individual’s fondness and attachment to their current city and company. If they successfully cultivate social capital, the individual will better acclimate to their current city and company.

I am …

Guess Who's Your Mentor?, Wayne Taylor

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

This research will explore the lived experience of aspirant minority accountants in their summer mentorship relationships. Only 4% of all Certified Public Accountants (CPAs) are minorities (primarily African American or Latinos). While the hiring of minority CPAs has increased in recent years, retention rate of those CPAs needs improvement (cite?). One way that public accounting firms are seeking to increase minority retention rates isthrough formal mentorship programs. The American Institute of CPAs (AICPA) stated that, “the best mentoring relationships require trust and a good quality match between mentor and the young CPA.” However, what is a good quality match? Is …