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The Effects Of Organic Products On Conventional Products And Retailer Assortment Planning, Zhihao Zhang

Theses and Dissertations

The rapid growth in organic products has posed a major challenge to conventional retailer assortment planning. On the one hand, conventional retailers, driven by the relatively high margins of organic products, have increased organic product offerings. On the other hand, the shelf space for conventional retailers has remained the same, with newly opened stores much smaller in sizes. Therefore, retailers need to carefully manage their conventional product assortments to harvest the benefit of offering and increasing organic product assortments. In order to manage the assortment efficiently, conventional retailers need to understand how organic products would affect their existing products, consumers, …