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Business Administration, Management, and Operations

University of North Florida

Florida Blue Archives Printed Materials

2011

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Branding The Blue Foundation - Business Case, Infinia Jan 2011

Branding The Blue Foundation - Business Case, Infinia

Florida Blue Archives Printed Materials

Business case presented in January 2011 to change the name and identity of The Blue Foundation to Blue Cross and Blue Shield of Florida Foundation to align it more closely with the Blue Enterprise brand.

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