Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Business Administration, Management, and Operations

University of Nebraska - Lincoln

Honors Theses

Raikes

Articles 1 - 2 of 2

Full-Text Articles in Business

Strategic Audit Of Amazon.Com, Inc, Sarah E. Kenny Apr 2019

Strategic Audit Of Amazon.Com, Inc, Sarah E. Kenny

Honors Theses

Amazon has recently grown as a company, surpassing many other online retailing websites. However this success is threatened by Amazon's reputation as an evil company. Amazon faces numerous lawsuits for unlawful termination and inhumane warehouse conditions. This current generation of consumers dislikes supporting companies that they view as evil, meaning that if a company entered the market that had better business practices, consumers would quickly leave Amazon. The audit suggests that Amazon combats these views by improving warehouse conditions, increasing minimum wage at their workplaces, and increasing benefits for workers. This audit also suggests that Amazon improves one of their …


Ibm Cloud Strategic Audit, Jack C. Johnson Apr 2019

Ibm Cloud Strategic Audit, Jack C. Johnson

Honors Theses

An examination of IBM Cloud's strategy and history and a recommendation for what to do moving forward.