Business Commons^™

Measuring The Value Of Internal Corporate Events From Attendees’ Perspective: Multidimensional Scale Development, Inna Soifer

Electronic Theses and Dissertations

Purpose – Business events is a trillion-dollar sector of the meetings and events industry that supports millions of jobs. Despite the social and economic impact of the meetings, expositions, events, and conventions, only a few studies have examined perceived value in the business events context. This study addresses this research gap by developing a multi-item, multidimensional scale assessing attendee perception of corporate event value.Design/methodology/approach – This study utilized a mixed-method approach and followed widely accepted psychometric scale development procedures. The scale was developed using a multistep process: item generation, expert review, development sample 1 of 506 respondents via Qualtrics Online …