Business Commons^™

Build, An Unorthodox Guide To Making Things Worth Making, Jay Nathan

Journal of Global Awareness

No abstract provided.

Global Brands Value Chains Create Competitive Advantage, Adriana N. Marchetti

Journal of Global Awareness

Marriott International, Inc., is an American international hospitality company that operates a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott in 1927, the company is based in Bethesda, Maryland, USA. In May 1927, the company began as an A&W Root Beer franchise in Washington, DC. Founders J. Willard and Alice Sheets Marriott started their business by selling cool drinks in the hot, muggy Washington, DC summers.

Since then, Marriott International has established itself across 139 countries with 8,000+ properties offering around 1.5 million guest rooms. This paper will explore Marriott International’s products and services, global …

Target: How A Top Retailer Overseas Global Sourcing Challenges, Gloria Clarissa

Journal of Global Awareness

As one of the largest and most distinguished retailers in the United States, Target Corporation has faced a multitude of global sourcing challenges, as well as other internal and external issues. Through research, Target’s implementation of several processes and systems can be analyzed to explore how it counters the ever-changing market and global supply chains. This includes analyses of its history, business model, supply chain components, and value chains. In conclusion, this comprehensive study provides valuable insights into Target Corporation’s business operations, market positioning, supply chain management, and challenges. By capitalizing on opportunities and fortifying its brand promise, Target has …

Zara, The Global Fast Fashion Pioneer From Spain, Hibah Ahmad

Journal of Global Awareness

Zara, a renowned fashion retailer, has gained a reputation for its innovative approach to global supply chain management. Zara is committed to providing affordable luxury clothing, home décor, accessories, and footwear. The company’s unique business model, characterizing them as “fast fashion,” allows them to continuously change their product lines to reflect the consumer market. Their incredibly fast turnaround time and affordable costs for modern and trendy pieces can create value for their customers while keeping inventory costs low. Overall, Zara’s supply chain practices reflect their success as a powerhouse in a highly competitive fashion industry.

How Does Pepsico Manage To Navigate In A Market Characterized By Intense Competition?, Thor K. Søndergǻrd

Journal of Global Awareness

This research article is about PepsiCo's evolution, supply chain, and how they manage in a market characterized by intense competition. PepsiCo has grown into a strong global company with a diverse portfolio. Positioned in competitive beverages and snacks markets, the company faces a lot of competition but manages to maintain its market position and continues to generate market share. The "PepsiCo Way" initiative focuses on optimizing the supply chain for effectiveness, strength, and sustainability. While navigating challenges, including the trend toward healthier options, PepsiCo continues to adapt and innovate for future success.

Notes From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Boeing Co: Ethical Failures And Business Scandals, Bahia Benabbad Touirs

Journal of Global Awareness

Recent advances in technology have completely changed people’s outlook on the world. Instant access to limitless information has revamped consumer behavior and expectations from the companies they interact with; therefore, social responsibility has become a crucial talking point in the business world as customers increasingly monitor their actions. A recent study showed that 70% of consumers want to know how brands are addressing social and environmental issues, and 46% of consumers believe it plays a decisive factor in their purchasing decision process (Duan, Hofer, & Aloysius, 2021). Even though this has its effects in every industry, this paper will focus …

The Story Behind The Mouse: Transformational Leadership At The Walt Disney Company, Alexandra Liotopoulos

Journal of Global Awareness

This paper will focus on the evolving leadership styles and challenges associated with them for the global media and entertainment conglomerate, the Walt Disney Company. While it started as a family-owned business by two humble brothers with a dream to create and innovate, it has evolved into a multinational and multi-sectoral company serving audiences of all ages. The Walt Disney Company is a company that allows its fans to grow with it, as those who start as fans could eventually work for the company in various capacities. The purpose of this paper is to analyze the leadership styles of Walt …

How Cvs Health Creates Competitive Advantage Through Global Supply Chains, Aylin Santizo

Journal of Global Awareness

This research article is about how CVS Health operates and sustains its existence in the healthcare market. It also illustrates what makes CVS Health stand out from their competitors, and its position in the S&P sector. CVS Health started as a Consumers Value Store where all types of miscellaneous products were sold. Later CVS evolved, became a pharmaceutical company, and began to see more profit; eventually, they changed their company name to CVS Pharmacy to focus more on the healthcare aspect because it brought in more revenue. Expanding their healthcare services also helped expand the company’s market presence. Currently, the …

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Why Do Nations Fail In Developing Industries And Sustaining Productive Gdp? A Contrarian Perspective, Jay Nathan

Journal of Global Awareness

Few nations develop and sustain industries for quality and productive gross domestic product (GDP). Understandably, nations differ in their political, economic, natural resources, and technological strengths. Extracting natural resources and exporting them to industrially developed nations and corporations will not contribute to creating new wealth domestically, especially for nations at the bottom of the global industrial pyramid. Additionally, paying attention to the GDP breakdown of industries, and identifying value-adding industries for the future sustainable growth of a nation, is relevant. Instead of the status quo, following GDP growth for its own sake, the contrarian approach is to make strategic choices …

A Model For Better Social Project Management, Brenda Massetti

Journal of Vincentian Social Action

With environmental degradation and other social ills on the rise, demand for businesses to perform social action is growing (Robertson, 2014). Yet, most Commercial enterprises take a diminutive view of social projects, and many Social enterprises flounder in the harsh realities of commerce (Austin, Stevenson, and Wei-Killern, 2012). To improve all enterprises’ social performance, the paper introduces the Social Project Grid, a dual-factor assessment tool which prioritizes social projects for better managerial oversight. In specific, it compares social projects on their Resource Use and Outcome Clarity to highlight which projects are successful and which are in trouble. Not only is …