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Full-Text Articles in Business
Do Hotels Collaborate Around It? The Case Of Two Perth Hotels, Michelle Rowe, Alfred Ogle
Do Hotels Collaborate Around It? The Case Of Two Perth Hotels, Michelle Rowe, Alfred Ogle
Alfred Ogle
No abstract provided.
Hotel Guest E-Questionnaires: Implications For Feedback And Relationships, Alfred Ogle, Nadine Henley, Michelle Rowe, Sybe Jongeling, Stephen Fanning
Hotel Guest E-Questionnaires: Implications For Feedback And Relationships, Alfred Ogle, Nadine Henley, Michelle Rowe, Sybe Jongeling, Stephen Fanning
Alfred Ogle
This paper examines the reliability and efficacy of hotel guest e-mail questionnaire compared to the paper questionnaire in the Asian Pacific context. Conducted inPerth,SingaporeandPenang, cities with mature hospitality and tourism industries and a representation of chain and independent deluxe hotels, this exploratory qualitative study examines hotelier views of e-mail guest communication derived from content analysis of guest questionnaires format and content and in-depth interviews with senior hoteliers. The findings indicated that e-questionnaires manifested as e-mails, as a direct replacement of the paper questionnaire, appear to be premature given divergent hotelier views and shortcomings in e-mail response administration. If properly executed, …
Collaborative Commerce - Its Application To The Hotel Industry, Michelle Rowe, Alfred Ogle
Collaborative Commerce - Its Application To The Hotel Industry, Michelle Rowe, Alfred Ogle
Alfred Ogle
No abstract provided.