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Estimating Truncated Hotel Demand: A Comparison Of Low Computational Cost Forecasting Methods, Yue Ding
Estimating Truncated Hotel Demand: A Comparison Of Low Computational Cost Forecasting Methods, Yue Ding
Open Access Theses
The aim of this thesis is to evaluate the effectiveness of six selected low computational cost hotel demand forecasting methods (SA, SMA, EMA, DEMA, BP and PU) in terms of restoring truncated demand data, and then identify a low-cost and easy to follow demand forecasting method that can be used by U.S. independent hotels. Obtaining revenue gains by applying demand forecasting techniques have been proved by many studies in hospitality and other related industries. However, few studies have focused on low computational forecasting methods' comparison in hospitality field. For this reason, the author decided to test the performance of six …
Hare And Tortoise: How Do Price Change Patterns Affect Propensity To Book, Zhuoyang Li
Hare And Tortoise: How Do Price Change Patterns Affect Propensity To Book, Zhuoyang Li
Open Access Theses
With an increasing using of online booking, hotel room rate changing information becomes nearly transparent to consumers. And this trend encourages deal-seeking consumer behaviors, which are based on price change information. So hotels can influence consumers' propensity to book through managing price changes. The present study aims at examining consumers' propensity to book in a more realistic context by introducing two conditions: different price changing patterns and interaction between price-moving trends and price patterns. It is important for hotel managers to understand the impact of different price change trends and patterns because price changes can directly affect consumer perception and …