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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Business Administration, Management, and Operations

Purdue University

Theses/Dissertations

2015

Articles 1 - 2 of 2

Full-Text Articles in Business

Video Advertisement Mining For Predicting Revenue Using Random Forest, Yuan Hsin Huang Apr 2015

Video Advertisement Mining For Predicting Revenue Using Random Forest, Yuan Hsin Huang

Open Access Theses

Shaken by the threat of financial crisis in 2008, industries began to work on the topic of predictive analytics to efficiently control inventory levels and minimize revenue risks. In this third-generation age of web-connected data, organizations emphasized the importance of data science and leveraged the data mining techniques for gaining a competitive edge. Consider the features of Web 3.0, where semantic-oriented interaction between humans and computers can offer a tailored service or product to meet consumers' needs by means of learning their preferences. In this study, we concentrate on the area of marketing science to demonstrate the correlation between TV …


Stages Of Succession Planning And Factors Of Transferring Management And Ownership For The Family Agribusiness, Ryan D. Musselman Apr 2015

Stages Of Succession Planning And Factors Of Transferring Management And Ownership For The Family Agribusiness, Ryan D. Musselman

Open Access Theses

Although many family business owners want to maintain family control of the business for future generations, few businesses survive across generations. Neglecting to plan an entry and exit strategy for family members are just two factors that explains why more businesses don't succeed in transferring the business to the next generation in the family. Ordered Probit models and Probit models were used to discover factors that influence the process of family business transfer of management and ownership. Data came from a survey of 736 businesses in four Midwest states. ^ Four factors were found to be correlated with the transition …