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Full-Text Articles in Business
An Examination Of Middle Manager Innovation Behaviors And Institutional Factors Impact On Organizational Innovation In The Usa And Mexico, J. Lee Brown Iii
An Examination Of Middle Manager Innovation Behaviors And Institutional Factors Impact On Organizational Innovation In The Usa And Mexico, J. Lee Brown Iii
Theses and Dissertations in Business Administration
Several scholars have suggested mid-level management is an important factor that explains strategic outcomes (Wooldridge, Schmidt, & Floyd, 2008), but little research has investigated how this relationship actually works in multiple institutional environments. The resource-based view of the firm argues that competitive advantage is a function of resource heterogeneity and immobility (Barney, 1991) and the discretionary decisions made by managers about resource creation, development, and allocation (Amit & Shoemaker, 1993). These boundedly-rational managers (Simon, 1957) make these decisions facing an uncertain and complex internal and external environment. Thus, this dissertation extends the current research by developing and testing a new …
The Role Of Interfunctional Market Orientation In New Product Program Success: An Exploratory Empirical Analysis, George Grady Gresham
The Role Of Interfunctional Market Orientation In New Product Program Success: An Exploratory Empirical Analysis, George Grady Gresham
Theses and Dissertations in Business Administration
A central tenet of the market orientation construct is the need for virtually all departments, not just the marketing department, to participate in gathering, disseminating and responding to market intelligence. Previous academic research provides empirical support for a positive relationship between market orientation and superior business performance. Superior business performance, for many firms, depends upon a continuous stream of new products emerging from their product development programs, yet few studies have demonstrated the link between market orientation and new product development program success. This dissertation conceptualizes market orientation below the strategic business level as interfunctional market orientation (IFMO) for cross-functional …