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Full-Text Articles in Business
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Atlantic Marketing Association Proceedings
No abstract provided.
Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna
Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna
Atlantic Marketing Association Proceedings
Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990).
There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. …