Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Business strategy (3)
- Case study (3)
- E-commerce (3)
- Marketing strategy (3)
- B2B (2)
-
- Distribution (2)
- Marketing (2)
- RFID (2)
- Social media (2)
- Supply chain management (2)
- Word-of-mouth (2)
- Advertising (1)
- Aesthetic appeal (1)
- Agent technology (1)
- Airport food prices (1)
- Airport prices (1)
- Anti-brand websites (1)
- Apple (1)
- Association Management (1)
- Asynchronous Learning (1)
- Attitudinal versus behavioral loyalty (1)
- Authenticity (1)
- Automobile modification (1)
- B-2-B (1)
- B2C (1)
- Banking industry (1)
- Behavioral economics. (1)
- Brand (1)
- Brand management (1)
- Brand performance (1)
Articles 1 - 30 of 44
Full-Text Articles in Business
Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog
Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog
African Conference on Information Systems and Technology
This research paper explores the strategic integration of social media platforms by Small and Medium-sized Enterprises (SMEs) in Low- and Middle-Income Countries (LMICs) beyond marketing. Drawing from Resource-Based View and Dynamic Capabilities theories, the study investigates how social media enhances management, coordination, and control functions. Through five diverse case studies from Ghana, findings reveal SMEs’ innovative use of platforms like Instagram, WhatsApp, Slack, and Trello. These platforms foster efficient internal communication, customer engagement, project management, and talent acquisition. Challenges such as technical expertise and dynamic digital landscapes are identified.
Branding, Internationalization And Performance Of Restaurant Chains, Saarthak Bhatia, Joel Smith
Branding, Internationalization And Performance Of Restaurant Chains, Saarthak Bhatia, Joel Smith
Symposium of Student Scholars
Every year, restaurant companies try and find new and innovative ways to grow their business. Many companies look towards creating new brands and expanding internationally as a means of achieving this goal but do multibranding and the scope of internationalization (number of countries) have an influence on the firm performance of restaurant companies? We dive into this by looking at data from over 100 publicly traded companies to see what the results show.
The examination period for this study was 1997 to 2019. Data for 2013-2019 is still being collected. Sample selection started with 118 publicly traded restaurant firms listed …
Creating A Support System For Online Graduate Students Learning New Software, Marisha C. Kelly
Creating A Support System For Online Graduate Students Learning New Software, Marisha C. Kelly
Transforming Libraries for Graduate Students
This poster outlines strategies for creating a support system for online graduate students learning new software. The Northcentral University (NCU) Library is a 100 percent online library providing services and delivering resources to students in a remote context. According to university facts and figures, approximately 98 percent of students are enrolled in a graduate program and nearly 69 percent of those students are pursuing a doctoral degree. In May 2019, a reference and instruction librarian developed a program to support graduate students learning how to use ProQuest RefWorks, a web-based research management tool. Elements of the program include synchronous options …
The I-Mode (Almost) Went Global. A Case Study In Product Export Failure., Paola Rattu
The I-Mode (Almost) Went Global. A Case Study In Product Export Failure., Paola Rattu
Symposium of Student Scholars
The i-mode, the world’s first commercial web browser technology for mobile phones was launched in Japan in 1999, encountering immediate success and rapidly dominating the Japanese market. Nevertheless, when the technology was launched in the US and in Europe in the early 2000s it was highly unsuccessful. Ultimately, the technology was abandoned outside Japan, and several manufacturers exited the mobile phone industry following their inability to understand foreign customers’ needs and to innovate. This paper reconstructs the history of the i-mode technology and provides a business-oriented analysis of the causes of its debacle.
Contingency Planning Amidst A Pandemic, Natalie C. Belford
Contingency Planning Amidst A Pandemic, Natalie C. Belford
KSU Proceedings on Cybersecurity Education, Research and Practice
Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith
Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith
Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Moving Toward Marketing Oriented Soccer Referee Association Management: Factors Influencing Ussf Referees’ Intentions To Maintain Or Abandon Certification, Charles Roome
Atlantic Marketing Association Proceedings
No abstract provided.
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Atlantic Marketing Association Proceedings
No abstract provided.
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Atlantic Marketing Association Proceedings
No abstract provided.
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Atlantic Marketing Association Proceedings
No abstract provided.
Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal
Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal
Atlantic Marketing Association Proceedings
No abstract provided.
Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.
Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.
Atlantic Marketing Association Proceedings
No abstract provided.
Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins
Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Atlantic Marketing Association Proceedings
No abstract provided.
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Atlantic Marketing Association Proceedings
No abstract provided.
Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna
Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna
Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan
Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan
Atlantic Marketing Association Proceedings
Organizations that invest in corporate social responsibility (CSR) to improve the quality of a community or population expect a return on their investment in the form of improved brand reputation and greater consideration in the competitive environment. Homburg, Stierl, and Bornemann (2013) determined that targeted CSR activities could enhance trust and identification by organizational customers, thus fostering customer loyalty. The authors confirmed that CSR influenced client trust through loyalty and that integrating instrumental stakeholder theory with social exchange theory undergirded this link between CSR and trust. Maignan and Ferrell (2004) exhorted marketers to focus beyond consumers to other stakeholder groups …
Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
Atlantic Marketing Association Proceedings
The lodging industry has been particularly challenged by the bed bug’s resurgence. Bed bugs are primarily associated with places where people sleep and most of these places are properties associated with the lodging industry such as hotels, motels and bed & breakfasts.
In the United States, this industry is massive.
All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy
All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy
Atlantic Marketing Association Proceedings
Patients Beyond Borders (2014) defines a medical tourist as anyone who travels across international borders for the purpose of receiving nonemergency medical care. It has been estimated that the market size in USD ranges from 38.5 to 55 billion based upon eleven million cross-border patients worldwide spending an average of 3,500 – to 5,000 USD per visit. Further, Patients Beyond Borders suggests that the top Medical tourism destinations are Costa Rica, India, Israel, Malaysia, Mexico, South Korea, Taiwan, Thailand, Turkey and the United States.
A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell
A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell
Atlantic Marketing Association Proceedings
The connection between incentives and outcomes has long found consistent support in management literature generally (Bartol and Hagmann 1992; Miller & Schuster 1993; Swinehart 1986) and retailing in particular (Banker et al. 1996; Team Pay Case Studies 1997). Later meta-studies strongly support this view. (Condly, Noe and Jackson 2002; Garbers and Konradt 2014). Yet, providing performance-based incentives, at least for rank and file retail employees, still is not common in U.S. retailing and team-based incentives are even rarer.
The next section of this manuscript describes some of the issues with individualized commissions, which though not prevalent in a many product …
A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack
A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack
Atlantic Marketing Association Proceedings
When reviewing the subject of airport marketing, much of the literature is broken down into issues external or internal to the airport. The external literature tends to divide and differentiate airports on the issues of size (passenger counts) and who is the target of the marketing campaign. Those articles and books that tend to focus on the larger commercial airports (Jarach, 2005; Halpern and Graham, 2013) note the role the airport can play in economic development. Much of the external marketing tasks for the larger commercial airports are aimed at either attracting more airline service to the community or working …
Emotional Versus Functional Attributes Of Delight-And Satisfaction-Mediated Effects On Customer Loyalty, Ipshita Ray
Emotional Versus Functional Attributes Of Delight-And Satisfaction-Mediated Effects On Customer Loyalty, Ipshita Ray
Atlantic Marketing Association Proceedings
This study presents a model in which delight and satisfaction mediate the effects of store characteristics on store outcomes. It is proposed that the impacts of hedonic stimuli and utilitarian stimuli on attitudinal and behavioral loyalty intentions are mediated by customer delight and customer satisfaction simultaneously in a dual process model. To represent various retail-store categories based on the North American Industry Classification of retail categories, data were collected from 8 types of retail stores located in the Northeast United States. Using multi-group structural equation modeling, the author examines the mediating effects of delight and satisfaction on loyalty outcomes. The …
Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield
Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield
Atlantic Marketing Association Proceedings
Experiencing music provides a unique lens to study identity. The alienation resulting from increased technological mediation in both music production and consumption might drive consumption (Potter 2010), hence authenticity may be an appealing positioning strategy for marketers. Singer-songwriters, for example, write and perform their own music with minimal technological interference. This represents a direct connection with the musician that we characterize as more historically authentic (Thornton 1996), however this characterization is not universal. In this paper, I seek to gather insight into the myriad expressions of authenticity within the music consumption environment by detailing a study of performance musicians.
Is Indoor Tanning The Next Tobacco?, Suzeanne B. Benet, Frederic B. Kraft
Is Indoor Tanning The Next Tobacco?, Suzeanne B. Benet, Frederic B. Kraft
Atlantic Marketing Association Proceedings
Marketers of indoor tanning services have directed major promotional efforts toward young adults, and their tactics in pursuing this market segment have been limited by only weak regulation (Greenman and Jones 2010). Although most young indoor tanners acknowledge the link between skin cancer and tanning, they desire the immediate benefits of a tan and regard skin cancer as a distant threat, something as hard for them to imagine as old age itself (Hillhouse 2011). The authors compare the marketing practices of the indoor tanning industry with the practices of the tobacco industry prior to present day regulations.
Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna
Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna
Atlantic Marketing Association Proceedings
Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990).
There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. …
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
Job shadowing has a long history of utilization. It is primarily considered a way for youth to become aware of the world-of-work through programs sponsored by schools or social organizations. For example, Junior Achievement International, in cooperation with several government agencies, has sponsored Groundhog Job Shadow Day for nearly 20 years. A quick internet search for job shadowing yielded over 24 million hits with the vast majority of those focused on programs aimed at high school students. Internet offerings detail anecdotal accounts of experiences, methods for setting up and executing programs, and extolment of the virtues of shadowing as a …