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Full-Text Articles in Business
A Chilling Discovery At Family Frozen Foods, Inc, John Leaptrott, J. Michael Mcdonald, R. Kent
A Chilling Discovery At Family Frozen Foods, Inc, John Leaptrott, J. Michael Mcdonald, R. Kent
Department of Management Faculty Publications
Work published in Southeast Case Research Journal.
Demographic, Behavioral And Perceptual Comparisons Of The U.S. Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim
Demographic, Behavioral And Perceptual Comparisons Of The U.S. Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim
Department of Management Faculty Publications
U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT …
The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
Department of Marketing Faculty Publications
The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas.